{"id":53,"date":"2024-08-25T11:58:15","date_gmt":"2024-08-25T11:58:15","guid":{"rendered":"https:\/\/www.creatorbureau.nl\/nl\/?p=53"},"modified":"2024-10-25T11:15:28","modified_gmt":"2024-10-25T11:15:28","slug":"youtube-case-study-red-bull-promotie","status":"publish","type":"post","link":"https:\/\/www.creatorbureau.nl\/nl\/blog\/youtube-case-study-red-bull-promotie\/","title":{"rendered":"Hoe Red Bull miljoenen omzet draait door YouTube"},"content":{"rendered":"\n<p>YouTube kan voor veel bedrijven werken.<br>Maar elk bedrijf heeft zijn eigen strategie nodig.<\/p>\n\n\n\n<p>Hoe promoot je bijvoorbeeld een energie drankje met behulp van YouTube?<br>Laten we eens even kijken naar het YouTube kanaal van Red Bull: <a href=\"https:\/\/www.youtube.com\/@redbull\">https:\/\/www.youtube.com\/@redbull<\/a><\/p>\n\n\n\n<p>Wanneer Red Bull YouTube videos maakt over hun drankje, zal niemand kijken.<br>Waar kun je videos over maken?<br>Je kunt een keertje in de fabriek gaan kijken, maar daar houdt het wel zo\u2019n beetje op.<br>Is dat is interessant als kijker om te kijken?<br>De geheime formule zullen ze echt niet prijs geven.<\/p>\n\n\n\n<p>Daarom heeft Red Bull gekozen om hun product niet het hoofd onderwerp voor het kanaal te laten zijn, maar een bijzaak.<br>De hoofdzaak is altijd: kijkers trekken.<\/p>\n\n\n\n<p>Kijkers trek je met goede video ideeen (iets dat mensen echt willen zien), goede thumbnails, goed titels en kijkers laten kijken tot het einde van de video.<br>Alleen dan wil YouTube je video promoten.<\/p>\n\n\n\n<p>Red Bull heeft gekozen voor content dat hun doelgroep aan spreekt en in lijn is met hun imago (energie, sterk, stoer, jong).<br>De mensen in de videos gebruiken uiteraard het drankje en het logo is voortdurend in beeld op de een of andere manier.<\/p>\n\n\n\n<p>Het gevolg: videos met uitdagingen (challenges) die altijd iets te maken hebben met energie, sport of snelheid.<br>Zoals:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>skien op \u2018s werelds langst ski helling<\/li>\n\n\n\n<li>kajakken vanaf een ijs muur<\/li>\n\n\n\n<li>hovercraft race in de woestijn<\/li>\n<\/ul>\n\n\n\n<p>En het werkt!<br>Want als het niet zou werken, zouden ze niet zoveel geld investeren in de video producties.<br>Deze videos zijn niet eenvoudig te maken.<\/p>\n\n\n\n<p>Voor vragen over onze producten en diensten, <a href=\"https:\/\/www.creatorbureau.nl\/nl\/contact\/\">neem even contact op via de contact pagina<\/a>.<br>Of <a href=\"https:\/\/webshop.dexxterclark.com\/1-hour-consultation\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">boek hier direct een Zoom consult<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube kan voor veel bedrijven werken.Maar elk bedrijf heeft zijn eigen strategie nodig. Hoe promoot je bijvoorbeeld een energie drankje [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7,45],"tags":[18],"class_list":["post-53","post","type-post","status-publish","format-standard","hentry","category-youtube-advies","category-youtube-content-strategie","tag-youtube"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.creatorbureau.nl\/nl\/wp-json\/wp\/v2\/posts\/53","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.creatorbureau.nl\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.creatorbureau.nl\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.creatorbureau.nl\/nl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.creatorbureau.nl\/nl\/wp-json\/wp\/v2\/comments?post=53"}],"version-history":[{"count":4,"href":"https:\/\/www.creatorbureau.nl\/nl\/wp-json\/wp\/v2\/posts\/53\/revisions"}],"predecessor-version":[{"id":69,"href":"https:\/\/www.creatorbureau.nl\/nl\/wp-json\/wp\/v2\/posts\/53\/revisions\/69"}],"wp:attachment":[{"href":"https:\/\/www.creatorbureau.nl\/nl\/wp-json\/wp\/v2\/media?parent=53"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.creatorbureau.nl\/nl\/wp-json\/wp\/v2\/categories?post=53"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.creatorbureau.nl\/nl\/wp-json\/wp\/v2\/tags?post=53"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}